It’s A Small World, Lookbook

Creative Direction by Lewis Caldwell
Directed by Lewis Caldwell & Chris Yellen
Photographed by Chris Yellen
Produced by Lewis Caldwell  
Modelled by Cybelle Corwin, Eric Hwang, Zeb Berg, Leila Odenwald, Lewis Caldwell, and Dazzle 
Assisted by Luke Griego, Joshua Belshaw         

GORDON, 2023

Revue Collé, Website

Collé is a weekly email exploring the world of contemporary collage. Curated by Mario Zoots, we feature the most forward-thinking collage artists of today. 

This website launched a year and a half after the first issue was sent. It was intended to house the complete archive of issues alongside a database of all artists featured, with expanded profiles and more works. Upon launch, the website included 193 artists and over 2,000 pieces of collage. The database continues to expand weekly.  

Executive Creative Direction by Nicholas Pardon
Additional Creative Direction by Lewis Caldwell
Produced by Lewis Caldwell
Designed by Querida
Curated by Mario Zoots
Developed by Nathan Igdaloff
Assisted by Tyler Cash, Michael Aunzo, and Jack Garell

Featured on Klikkenthéke

Revue Collé c/o Atelier Pardon, 2024

AD HOC, Cardistry Performance Video

AD HOC features 19 original card flourishes created between 2018 and 2023. Each of these cuts was choreographed with a consideration for cohesion of movement, flow and mechanical innovation. 

Creative Direction by Lewis Caldwell
Directed by Lewis Caldwell
Filmed by Kyle Tran
Produced by Lewis Caldwell
Original music by Jhune & Lewis Caldwell
Poster design by Lewis Caldwell

GORDON, 2023

i care so much i don’t care at all, Tour Shirt

In collaboration with glaive, GORDON has created a t-shirt to commemorate the European tour for his debut album i care so much that i don’t care at all. The shirt features a medieval English crest that reads “honi soit qui mal y pense”, which is written in a dialect of Old Norman French and translates to “shamed be whoever thinks ill of it.” The back of the shirt features the tour dates and venues listed above an illustration of traditional Dutch architecture.

The shirt was available exclusively on at each stop on the tour and will not be sold separately.

Creative Direction by Lewis Caldwell & glaive
Designed by Lewis Caldwell
Photographed by Tommy Pointer
Commissioned by UMG via Good Luck Have Fun
Production partner: HappyBelly Vending

GORDON x Glaive, 2023



It’s A Small World, SS23

Creative Direction by Lewis Caldwell
Graphic Design by Lewis Caldwell
Manufacturing Partners: United States Playing Card Company, Five Hitter
Fulfillment Partner: Art of Play

GORDON, 2023

The Commuter Tote, Product Design & Production

Designed by GORDON for everyday use, this bag features pockets on the inside and out intended to optimize accessibility of essentials such as your phone, wallet, notebooks, pens, and, of course, playing cards. The bag is made in Los Angeles from organic heavyweight cotton canvas. Pockets are lined with a soft poly-cotton blend for protection and durability.

Creative Direction by Lewis Caldwell
Photographed by Lewis Caldwell
Designed by Lewis Caldwell
Modeled by Griff Wyse
Manufacturing Partner: Five Hitter

GORDON, 2023

Fontaine x Pink Panther, Lookbook

Creative Direction by Zach Mueller
Directed by Zach Mueller & Lewis Caldwell
Photographed by Lewis Caldwell

Fontaine x Pink Panther, 2021

Some Things Never Change, Ourros SS20

Some Things Never Change captured the absurd nostalgia of early COVID-19. Many found themselves grappling with a strange congnitive dissonance: the devastation of skyrocketing global death numbers was matched by the will to enjoy the stillness of lockdown. Never again would anyone’s lives be simultaneously so tragically simplified.

Many people were bored, forced to entertain themselves the way children do then they’re stuck at home in their room. They create and imagine — they know they have nothing to lose, and no one to judge, and they embrace the joy of play. The designs of this capsule were inspired by memories of recess.

Creative Direction by Lewis Caldwell
Apparel Designed & Produced by Lewis Caldwell
Photographed by Lewis Caldwell
Styled by Lewis Caldwell
Modeled by Hong Kong Boyfriend

Ourros, 2020

The Con, Photobook

Cardistry-Con 2022 as documented by Lewis Caldwell; a photo book of the cardistry community.

Edition of 52

Photography by Lewis Caldwell
Designed by Lewis Caldwell
Manufactured by Mixam

First Edition sold out in 90 minutes
Second Edition released as unlimited presale

Personal Project, 2022




This concludes my portfolio of selected projects. The range includes work for clients, employers, my own brand (GORDON) and personal projects. If you would like to see more, please refer to the archive page, which includes a range of additional work. To read further about my background, please click here. For more information or inquiries, I can be reached at lewis@gordon.international.

Godspeed,